It started through the first virtual operator panel with integration of third-party apps.He highlighted the participation ofNayura Rojas Herrera from AT&T Mexico, with the importance of smartphones --with 60% penetration-- to close the digital gap and even the lack of banking.And from Adriana Naves from Roku Latin America, who added, in addition to the importance of Mexico, that they are advancing to grow in active users, ensure streaming engagement and in the third stage --which they have already done in the USA-- with monetization.The second panel was about the Android TV super-aggregation and revolution, with the great participation of Raymundo Fernández from Megacable, who mentioned that they always looked to the future and that is why they chose Android to improve the user experience by integrating with Xview+ with 1.2 million users.Also, that for that they reconverted the network with fiber optics in a project of 400 million dollars.Tim Angel from TiVo, who highlighted that the key to Android TV is its flexibility, low cost solutions, and good integration with the cloud for VOD and OTT;Orestes Aja Gurría from ATRESplayer Internacional, which is a B2B project in alliance with operators, channeling the great moment of Spanish production and its content catalog.They already started with Claro Video.In the third panel, about the new personalized Pay TV, with Héctor Pita from Totalplay, Rodrigo Hernández García from Megacable and Mónica Dávila from Canoe Ventures, they discussed ads and new opportunities with segmented advertising or addressable advertising.Then came the big panel with ISPs with Jorge Alejandro Tanaka from PCTV.He highlighted his quality content for OTTs by agreeing to a one stop only as cable companies used to do.But he said there must be parity in the industry and that programmers are prioritizing their products to the public.Carlos Arguimbau of IENTC Telecomunicaciones, grants a white label and Arturo Zorrilla of Ultra launched the Resumindo México TV channel with Roku and highlighted that the conditions are in place for larger highways that will allow niche content to be pulverized.For his part, Carlos Ramos from Viaccess-Orca, commented that they are dedicated to supporting the initiatives of ISPs in giving added value to their fiber.At the end of the panel 'Towards a smarter, faster and simpler future in video and connectivity', César Sabroso from A+E Networks stood out with the importance of adapting to changes, generating more content and worrying about being more creative in terms of quality .Miguel Romero from Cinema Uno also adapted his business horizon.He said that they are working with Claro, Cinépolis Click and some cable companies to be added.Second day with WISP, Azteca, Blim, Cinépolis, Roku and Multltimedios The second day of Nextv Series Mexico began with "The connected house in the post-covid era", where one of the most outstanding panelists was Rafael Nuñez Cuevas from Sattlink and partner founder of the powerful WISP.MX, which highlighted that they offer fiber with hybrid systems up to 500 Megas in places such as Veracruz and Oaxaca.Now with a white label --such as Masterlink-- you can add local channels and with the 3,000 video users to whom you give added value.He said that a few years ago this was impossible.José Pepe Chavero from FibraTV mentioned that they sold their cable companies and explored FTTX, launched Fiberhome and today they offer 800 megabytes to users.Jesús Barrios from Commscope also participated, who as a leading manufacturer commented that they arrived at Wifi 6 with the best features in the home with improvement in the battery time of mobile devices, more devices, more consumption width capacity of the whole home and the redefinition of the use of the 2.4MGz band that was previously saturated.In the second panel, about the reinvention of broadcast television, Emilio Aliaga from TV Azteca highlighted, which used to create verticals but now seeks strategic partners for sports, video and home and well-being.As well as Luis Arvizu, CEO of BlimTV, who are experimenting with their three platforms Blim, PrendeTV and Vix, which will finally be a single platform next year with the winning model.Dante Neyra was also there, who is now in Kaltura.The 'Challenges of cinema and direct-to-consumer premium content' had Jaqueline González from Cinepolis Klic, who commented on her growth with live broadcasts and her progress towards new alliances and content to reach new users.Esteban Borrás from Playboy TV-Claxson Latin America & Iberia also participated, highlighting his campaigns are different from the rest of the industry and was concerned about the new piracy.Diego Gallego from blim tv, and Javier Martínez Ramirez from Imcine, with its OTT platform hybrid between public and private.He went on to 'Improving Niche OTT SVOD Services Experience' which brought different content than what we are used to.With the participation of Guillermo Sierra, from HITN's EdyeTV, with his children's content that works with Megacable and Claro Video in the country.Miguel Torres Bohl spoke about Europa+ with the latent demand that they launched in 2021, with more than 1,700 titles.After the panel in English about the Integration of OTT apps in smart TVs and connected devices, with the presence of Guillermo Franco from Multimedios, Alex Dalesio from Roku, Mahyar Nejat from Sony, Ajey Anand from Norigin and Luciano Pascoe from ADN40 from Azteca where they discussed about investments by operators and broadcasters in the region, such as Channel 6 of Multimedios, which is one of the most suggested by Roku and has more than 25 million views on YouTube.Finally, the closing panel with Pay TV going to OTT: the new low cost model with the deployment of fiber optics.With Federico Avila, Sales Director of Goose, along with Gustavo Arciniega Alonso, CTO of Mexico's Concable TV, who highlighted his focus on the internet but having to return to the topic of video because people are asking for it.He will do it with OTT.The Houses 3535 • C1238ACC |Buenos Aires, ArgentinaPhone: (54 11) 4924-7908 • 4924-2017 • 4922-8791 • 4926-2164 • 4926-2160 |Fax: (54 11) 4925-2507