Mr. Ruigang Zhang VP of ZTE CORPORATIONZTE Corporation Morocco, established since 2002, is one of ZTE's subsidiaries to offer leading telecommunications equipment and services to operators in Morocco.This is its 20th year of presence on the Moroccan market and it is displaying its ambitions.Could you introduce the recent achievements of ZTE Corporation?As a global telecommunications and information technology leader, ZTE recently released its 2021 annual report. In this fiscal year, the company reported operating revenue of RMB 114.52 billion (Ren Min Bi), representing a growth of 12.9% year-on-year, comprising domestic and international market operating revenue of RMB 78.07 billion and RMB 36.45 billion, respectively.In 2021, too, ZTE's R&D investment reached RMB 18.8 billion, covering 16.42% of annual revenue, a growth of 27.1% over the previous year.During the year, we have been involved in the large-scale development of 5G in China, the maintenance of stable overseas market operations, the rapid growth of government and enterprise business, the continued recovery of the activity of the terminals and the accelerated deployment of new activities.ZTE will continue to deepen its own digital transformation and accelerate innovation accumulation and solution iteration while improving its production and transaction efficiency.Facing the future, ZTE adheres to innovation and is committed to being "a driver of the digital economy", improving digital transformation with partners.ZTE is committed to being a driving force in the digital economy and digital transformation.How are you going to achieve this?ZTE will continue to deepen its own digital transformation and accelerate innovation accumulation and solution iteration while improving its production and transaction efficiency.Since 2016, ZTE has implemented comprehensive digital transformation to create "ultimate cloud companies" that are fully cloud-based, intelligent and lightweight and can be deepened in R&D, operations, back-office activities and production.On the other hand, ZTE will actively strengthen mutual collaboration with customers, industries and green partners, hoping to accelerate digital transformation.ZTE participated in various events and spoke with industry leaders to discuss how technology is driving change, especially when it comes to digitalization and the value it can bring to 5G technology, its marketing and motorization.ZTE has also worked with industry partners in Africa to facilitate digital beyond connectivity.We specifically created the “Rural-Pilot” solution, so that people in remote areas can be connected;allowing operators to be more flexible and cost effective in building and expanding their network coverage.In April 2021, ZTE successfully passed the first "Digital Trust Service Assessment" by China Institute of Information and Communications.In November, ZTE received the Ram Charan Management Practice Award 2021, fully affirming its future-oriented exploration of digital transformation, as well as its contribution to the digital transformation of enterprises and industries.So far, ZTE has teamed up with partners to implement 5G+ innovation practices in 15 industries such as steel, metallurgy, electronics manufacturing, ports, rail transportation, mining, power grid, media, cultural tourism, and implemented more than 60 demonstration projects around the world.Energy is a topic that is becoming important these days, could you tell us about ZTE's energy achievements?ZTE entered the power field in 1997. As a leader in 5G power supply solutions and an innovator of smart power supply in the industry, ZTE has become the most successful Chinese enterprise in the market global communications energy provider and a comprehensive network energy solutions provider.ZTE's series of power solutions are characterized by simplicity, efficiency, total modularity, intelligence and networking.So far, ZTE has served 386 telecom operators in more than 160 countries and regions around the world, with cumulative delivery of 1.96 million sets of communication power products, and its full line of 5G power supplies. widely used in 450,000 5G sites worldwide.In terms of environmental protection, peak carbon and carbon neutrality, ZTE proposed a "zero carbon" energy network, focusing on minimalist sites, green computer rooms, prefabricated data centers with complete modules and energy cloud management solutions.Network energy efficiency and smart O&M vigorously promote the digital and smart transformation of energy infrastructure in the ICT industry and comprehensively help operators' networks move towards a low-carbon economy and zero carbon emissions.You are responsible for the MENA business at ZTE.How about ZTE's performance in the region?In 2000, ZTE entered the MENA telecommunications market.Today, ZTE has approximately 800 permanent employees in the MENA region, with more than 60% local employees.ZTE has business cooperation in Egypt, Saudi Arabia, UAE, Algeria, Morocco, Libya, Tunisia, Mauritania, etc.After 22 years of hard work, ZTE has gradually become an important supplier in the MENA region.At present, ZTE has provided RAN, Core Network, Transmission, Fixed Network, VAS and Terminal products in MENA countries.In Libya, a full series of ZTE products have been deployed.In Morocco, ZTE's fixed/transmission network has made its debut.In Algeria, the ZTE wireless product occupied most of the market.In Egypt, ZTE won the fixed network/transmission market.In Saudi Arabia, ZTE rolled out a fixed network product.In Mauritania, ZTE successfully delivered the first national broadband network.What about the development of ZTE in Morocco?ZTE Corporation Morocco, established since 2002, is one of ZTE's subsidiaries to offer leading telecommunications equipment and services to operators in Morocco.In fact, this year is our 20th year in the Moroccan market.Being customer-focused and innovative in creating business value, we have successfully established and maintained a strategic partnership with Moroccan customers and major operators over the past 20 years.ZTE is a strong long-term partner for Moroccan customers to create a value-added solution and a dynamic new spirit of cooperation.From the 2G era to the 3G/4G era, from the copper access era to the fiber era, ZTE has brought state-of-the-art ICT solutions and technologies to Morocco.ZTE is committed to digital economic growth in Morocco and meets increasingly rich communication needs.In the next era of 5G, we will continue to take the lead in technology and contribute to the development of Morocco.ZTE currently has more than 30 partners in the Moroccan local market, among which more than 10 represent the main resources in Morocco.These partners have been cooperating with ZTE for many years, which has achieved win-win results.They have ensured the normal development of our local business, and also provide a solid foundation for us to expand the market in the future.It is worth mentioning that our fixed terminal product F680 V6, a dual-band gigabit optical network unit (ONU), jointly launched by ZTE and Orange Morocco, was selected as the only communication product to win the Product Award of the year 2021 in Morocco.Finally, what is your perspective on network planning in the MENA region?Under the influence of the 5G network, a new world in the MENA region is emerging.The high throughput, high bandwidth and low latency of 5G will change the lifestyle of consumers at large.Like the internet and smartphones, 5G will also disrupt our perception of the world, perhaps bringing about entirely new forms of entertainment, education, government cooperation, greater productivity and community engagement.As the world's leading provider of integrated communication solutions, ZTE will work with customers to successfully build the future network.ZTE's social commitment in the MENA regionWhile providing telecommunications solutions and consulting services, ZTE is also committed to contributing socially in the MENA region.In Algeria, ZTE donated one million dinars to SOS International Children's Village to improve the living conditions of local orphans.He also built a North African training institute there to train technical engineers in telecommunications and an innovation center to improve technical communication between the two countries.In Egypt, ZTE has established a distance learning center to support local technical training and the promotion of the rural network communication plan.As a member of the United Nations Global Compact, ZTE strives to promote the harmonious development of economy, environment and society, encourage various charitable activities and make contributions to society.Sanae Raqui / ECO InspirationsJoin LesEco.ma and receive our newslettersJoin LesEco.ma and receive our newsletters